Inside the Broadway Community Project: For Suzanne Tobak, Once the Curtain’s Down, the Party’s Just Getting Started
Learn more about the veteran events producer and her work in the theatre industry.
The arts and culture industries remain largely at a standstill in the wake of the coronavirus pandemic, affecting millions of workers in an already delicate ecosystem. The Broadway Community Project, from industry veterans Greg Schaffert, Tiffani Gavin, Situation Interactive, and Playbill, was developed to shed light on the myriad fields and roles that go into making the curtain rise.
In the Broadway Community Project series, we shine a spotlight on the faces you may not see on stage, but are nevertheless critical in creating and maintaining a theatre production. These are just some of the arts workers who have put their stamp on an industry that contributed over $14.7 billion to the New York economy in 2019 and $877 billion in value added nationally; these are just some of the arts workers in need of relief through Save Our Stages and beyond.
Today, meet Suzanne Tobak, who has spearheaded countless events for Broadway folk, including opening night parties, Tony Award soirees, and fundraising galas. Through her work at Serino Coyne, Tobak has welcomed newly named Tony nominees into the awards season frenzy with the annual luncheon, transformed the New York Public Library into a lavish masquerade to toast The Phantom of the Opera‘s 25th anniversary, and much more.
Name: Suzanne Tobak
Title: Senior Director of Events, Serino Coyne
How did you get your start in event producing?
I saw a need: Movies were hiring event producers for their premieres but theatre was not, so I started offering events along with traditional marketing when I was employed at Grey Entertainment. My first opening night party was for Angels in America, and it took off from there.
What are three skills someone in your position must possess?
You must be extremely detailed oriented, flexible, and always discreet.